When a company’s front liners leverage the power of words, they can clinch the sale, win goodwill, and bag that promotion. Sheila Viesca, TalkShop CEO explains, “There is magic in words. We come across the most convincing words often, not realizing how they move people into action. Good copywriters, sales, and customer service executivesmake use of these words and devices to persuade and inspire:
1. YOU. Recognize that the other party is most interested in his concerns. Besides this, remember his name. Get personal and say it often.
2. BECAUSE. Asking for a favor and providing a just reason will elicit more cooperation.
3. FREE. Everyone loves giveaways. Check the queue for food sampling in supermarkets. Use this in the proper context so as not to attract the wrong markets.
4. IMMEDIATELY. Make sure to deliver or even go beyond your commitments.
5. ACHIEVE. SUCCEED. Share the benefits of using your products and services.
6. EXCELLENT. DEPENDABLE. COMMITTED. These words, used appropriately will win them over.
7. HARD FACTS. Use your unique strengths backed with figures. One cannot go wrong with numbers.
“Words are, in my not-so-humble opinion, our most inexhaustible source of magic, capable of both inflicting injury, and remedying it.” - Dumbledore
TalkShop, the leading ISO-certified training facility accredited with the Civil Service Commission takes your sales team to the next level asthey win customer loyalty again and again.
www.talkshop.ph (632) 8945588 Exceptional Customer Service, Salesmanship Training, Consultative Selling, Negotiation Skills, High Level Negotiation Skills
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